My Story — 170 Pounds Lost

Today — 190 lbs.

Late 2019

The lightbulb moment.

In my kitchen at 390 pounds.
Before my first loss.
I calculated from the 199-pound man I intended to become.

From August 2021

Got certified. Built the knowledge base.

ISSA Certified Personal Trainer
ISSA Certified Weight Management Specialist
Precision Nutrition Level 1, Certificate in Nutrition & Coaching
ISSA Transformation Specialist
My first two credentials came in August 2021.

October 2021

First loss completed: 112 lbs.

From 390 to 278 pounds without prescription weight-loss medication.
But built on compliance, not a system.
No structure to protect it when life got hard.

2021–January 2, 2024

Regained 82 lbs.

Didn’t track, didn’t measure.
The hardest part wasn’t the weight.
It was knowing I’d done it before and couldn’t hold it.

January 2, 2024

Restarted at 360 lbs — this time with a system.

Same person. Different approach.
You can’t adjust what you don’t measure.
This time, I measured everything.

Lost 170 lbs — and kept it off.

Weight loss done the right way.
The system worked.
Because it was built around real life.

Today

61 years old. 6’2”, 190 lbs.

Strong. Healthy.
Founder and head coach of my active, small coaching practice.
The system I built is what I teach.

My Story · Chapter 01

I KNOW HOW THIS FEELS.

I’ve lived every version of this struggle. But now, my weight is predictable. No more guessing. Yours can be too.

Chapter 01

The Foundation of Everything.

I’ve lived every version of this struggle. But now, my weight is predictable. No more guessing. Yours can be too.

To try everything and still feel stuck. To lose weight, gain it back, and quietly wonder what you’re doing wrong. To think you’re the problem — when really, you just never had a system.

At one time, I was 200 pounds heavier than I am today. The setbacks weren’t just physical. The weight of them was emotional.

What changed wasn’t motivation. It was clarity — and a consistent way to act on it. Once I understood what actually drives fat loss, I broke out into a huge smile.

People don’t fail at fat loss because they’re weak. They fail because no one ever taught them how fat loss works — clearly, practically, without shame.

200 lbs heavier than today.

My Story · Chapter 02

TAKING FIRST STEPS.

The path forward doesn’t require perfection — it requires progress.

Before the system: 360 lbs. January 2024.

Chapter 02

Progress Over Perfection.

You don’t need to be perfect from day one. You need a system that keeps working even when times are tough — one day at a time, building momentum until the process becomes second nature.

I teach fat loss built on predictability — not guessing, not perfection.

Most people don’t struggle because they’re unmotivated. They struggle because nobody ever taught them what realistic progress looks like.

I know. I was one of them.

I wasn’t building a diet for 360-pound Brian. I was building a life for 190-pound Brian.

The first few weeks rarely look dramatic. Most days feel ordinary.

Progress hides in small decisions repeated over time. That’s why a good system matters more than a perfect day.

Yes, first steps can feel uncertain, KEEP TAKING THEM ANYWAY.

My Story · Chapter 03

GAME OF MISSES.

You’re going to have off days. The difference is what you learn, what you adjust, and what you do next.

Chapter 03

Every Miss Is Data.

You’re going to have off days.

The difference is what you learn, what you adjust, and what you do next.

When I slice a shot or hook it, I don’t guess why.

I have a coach to tell me why.

Every miss is data.

A good golfer doesn’t quit after a bad round. They review the tape, adjust the grip, and show up again. Fat loss works the same way — the setback isn’t the story. What you do with it is.

I coach fat loss based on direct and empathetic feedback and correction — not guessing. As a coach I can’t do the work for you — but I will do everything I can to make sure you’re doing the right work, in the right direction, with the right adjustments.

Fat loss isn’t a mystery. It’s math — I teach it.

You don’t need more shame. You need better feedback.

See ItUnderstand what actually happened.

Correct ItAdjust without overreacting.

Keep PlayingNo quitting. No starting over.

Every miss is data.

My Story · Chapter 04

I DIDN’T DO THIS ALONE.

And I’m deeply grateful for that.

Brian and Nancy Lee — A Note of Gratitude

Nancy & Brian.

Chapter 04

A Note of Gratitude.

And I’m deeply grateful for that.

♡

My wife, Nancy.
She supported me with love and encouragement through every step of this journey.
♡

The laughter and the joy.
We didn’t turn it into something miserable. Together, we made it fun. That matters more than most people realize.
♡

But here’s the reality:
You don’t need a perfect support system to succeed. You just need a system that works.

To Nancy —

Thank you for standing with me, for believing in me.

I love you. — Brian

Credentials

170 LBS. LOST.
Certified. Evidence-Based.
Committed to Results.

Not credentials for the sake of credentials — depth for the sake of teaching well.

ISSA Certified Personal Trainer

ISSA Fitness Coach

ISSA Certified Weight Management Specialist

ISSA Certified Pilates Instructor

ISSA 200-Hour Yoga Teacher Certification

ISSA Online Coaching Certification

ISSA Transformation Specialist

Precision Nutrition Level 1, Certificate in Nutrition & Coaching

ISSA Senior Fitness Specialist

I LIVED IT.
I MASTERED IT.
NOW I TEACH IT.

The Full Journey.
390 → 278 → 360 → 190

The lightbulb moment.

Got certified. Built the knowledge base.

First loss completed: 112 lbs.

Regained 82 lbs.

Restarted at 360 lbs — this time with a system.

Lost 170 lbs — and kept it off.

61 years old. 6’2”, 190 lbs.

Four Chapters.
One Documented Transformation.

I Know How This Feels.

Taking First Steps.

Game of Misses.

I Didn't Do This Alone.

I KNOW HOW THIS FEELS.

The Foundation of Everything.

TAKING FIRST STEPS.

Progress Over Perfection.

GAME OF MISSES.

Every Miss Is Data.

I DIDN’T DO THIS ALONE.

A Note of Gratitude.

170 LBS. LOST.
Certified. Evidence-Based.
Committed to Results.

I LIVED IT.I MASTERED IT.NOW I TEACH IT.

The Full Journey.390 → 278 → 360 → 190

The lightbulb moment.

Got certified. Built the knowledge base.

First loss completed: 112 lbs.

Regained 82 lbs.

Restarted at 360 lbs — this time with a system.

Lost 170 lbs — and kept it off.

61 years old. 6’2”, 190 lbs.

Four Chapters.One Documented Transformation.

I Know How This Feels.

Taking First Steps.

Game of Misses.

I Didn't Do This Alone.

I KNOW HOW THIS FEELS.

The Foundation of Everything.

TAKING FIRST STEPS.

Progress Over Perfection.

GAME OF MISSES.

Every Miss Is Data.

I DIDN’T DO THIS ALONE.

A Note of Gratitude.

170 LBS. LOST.Certified. Evidence-Based.Committed to Results.

I LIVED IT.
I MASTERED IT.
NOW I TEACH IT.

The Full Journey.
390 → 278 → 360 → 190

Four Chapters.
One Documented Transformation.

170 LBS. LOST.
Certified. Evidence-Based.
Committed to Results.